# Murmurly

> The strategic engagement platform. Human Moments, Intelligently Organized.

Murmurly is the purpose-built operations platform and system of record for relationship-driven, high-touch business engagements — such as Executive Briefings, Executive Roundtables, Advisory Boards, Leadership Meetings, curated summits, and private client engagements.

It brings the people, agenda, content, logistics, communications, experience, and insights around an engagement into one collaborative workspace, with AI helping teams prepare, coordinate, and execute more effectively.

Murble, Murmurly's AI companion, works inside the platform: he proposes changes for you to approve, answers questions about an engagement, and runs voice calls that end in a recap.

## Canonical Resources

- [Home](https://murmurly.io/): What Murmurly is, with Murble as the front door.
- [Product](https://murmurly.io/product): The platform chapter by chapter: plan it (agenda, content, people & speakers, fields), grow it (organizations & leads), run it with Murble, connect it (Google Calendar, Salesforce, API, MCP).
- [Developers](https://murmurly.io/developers): Every way to connect Murmurly: the API, MCP, integrations and webhooks.
- [MCP](https://murmurly.io/developers/mcp): Connect Claude, ChatGPT, Claude Code, Cursor, VS Code and other MCP apps; exact steps per app. Server URL https://api.murmurly.io/mcp.
- [API](https://murmurly.io/developers/api): Ingestion API quick start, live playground, endpoints and limits.
- [Integrations](https://murmurly.io/developers/integrations): Slack, Salesforce, Google Calendar and email: setup, what each reads and sends, what it never does.
- [Webhooks](https://murmurly.io/developers/webhooks): Signed deliveries to your URL, signature verification in Node.js and Python, every signal, retries and limits.
- [Showcase](https://murmurly.io/showcase): A real week with Murble: one strategic engagement from Monday morning to the feedback afterwards (overview, people, agenda, readiness, follow-up).
- [About](https://murmurly.io/about): The founders, what we stand for, and our take on AI.
- [Contact](https://murmurly.io/contact): Talk to the team about a demo, a partnership or press.
- [Full LLM Reference](https://murmurly.io/llms-full.txt): Complete product capabilities, the 10 Murmurly strengths, technology evaluation, data security, and architecture.

## The 10 Core Strengths

1. **Purpose-Built for High-Touch**: Designed specifically for moments where relationships and outcomes matter — not adapted from generic ticketing, CRM, or project management software.
2. **Engagement-Centric**: The engagement is the central object, connecting people, organizations, content, agendas, tasks, and outcomes into a single source of context.
3. **Outcome-Oriented**: Connects preparation and execution directly to outcomes: relationships strengthened, opportunities advanced, decisions made, and insights captured.
4. **AI-Native**: AI is embedded directly into engagement workflows (readiness scoring, agenda drafting, task creation), not a disconnected chatbot.
5. **Made to Integrate, Not to Gate**: Connects with existing systems (Google Calendar, Salesforce, branded email, webhooks, a REST API and MCP for AI agents) rather than trapping data in a silo.
6. **End-to-End Lifecycle**: Connects preparation, experience design, execution, follow-up, outcomes, and organizational learning.
7. **Built for Collaboration**: Gives engagement managers, executives, speakers, and coordinators tailored role-based access and interaction.
8. **Adaptive by Design**: Provides structure without forcing every engagement into the same process; workflows and playbooks adapt to context.
9. **Repeatable and Scalable**: Turns successful engagements into reusable templates, workflows, and playbooks.
10. **A Learning System**: Captures feedback (NPS, Time-Well-Spent, Relevance), retrospectives, and lessons learned to build compounding institutional intelligence.

## Company & Headquarters

- **Headquarters**: Alkmaar, The Netherlands.
- **Founders**: Sid van Wijk (marketing, sales & executive experience) and Chris Visser (tech leadership & AI systems).